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Cookies

Cookie and consent baseline

This page explains the first-party consent cookie and how the site treats essential, analytics, and marketing categories. For the broader notice, see the Privacy page.

Consent categories used in code

`essential` is always granted because the site needs basic functionality and a way to remember your choice.

`analytics` is denied by default and becomes granted only when you choose `Accept all`.

`marketing` is denied by default and becomes granted only when you choose `Accept all`.

First-party cookie in use

CookieTypePurposeDuration
welcome_tower_consentEssentialStores your privacy choice as `Accept all` or `Essential only`.365 days

Analytics and marketing baseline

Non-essential categories are denied unless you opt in. That means this baseline does not load broader analytics or marketing tags by default.

Vercel Web Analytics, Google Tag Manager, and GA4 are part of the current analytics stack, but they are treated as non-essential analytics and are only allowed after `Accept all`.

Meta Pixel is part of the current marketing stack and is only allowed after `Accept all`. None of these non-essential tags are loaded when the choice is `Essential only`.

Changing your choice

Use the `Privacy settings` control in the footer to reopen the consent banner on this device.

You can also clear site cookies in your browser if you want to remove the stored preference entirely.